NAFCO | Internet + Brass Valve: Rules for Effective Brand Building

NAFCO | Internet + Brass Valve: Rules for Effective Brand Building
Time:2018-05-22 From: NAFCO | Brass Ball Valves China Manufacturer

A brass valve sale is easy, but creating a good brand is really not a simple matter. This includes not only market buildings, brand promotion, and distributor integration; the more important is product R&D and technology investment, market trend control, and policy implementation.

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A successful brass valve brand building requires control of the following rules:

1. One principle: brand focus

It is to concentrate all the advantages of resources on one point and build brand differentiation; only in this way can we take advantage of the brand and the enterprise, otherwise we will distract our energy and everything will not work well.

And the advantage of brand focus is: In the case of limited resources, it can play a brand's success in the local market, and find a successful method, and then promote. We know that there are many successful cases. For example, Wang Laoji focused on herbal tea. It was first and foremost successful in Zhejiang and Wenzhou, and was promoted nationwide. Fragrant fluttering focused milk tea was also the first to be successfully promoted in Hangzhou regional colleges and universities.

Therefore, brand focus is a very important and necessary thing. Not only must the product focus, but the market must also focus on success. In this way, the brand can avoid detours and continues to make progress and development.


2.  Two major ideas: media operations, user operations

1). The so-called self-media operations: including two micro-ends (WeChat, microblogging, client) buildings, mainly to use "Internet +" to promote brand awareness and reputation. In the Internet era, the flat and timely information can greatly promote brand proliferation. The publication of a message can instantly affect tens of thousands of users.  The information can cause users to resonate, also "viral" transmission, triggering a large number of forwarding, which is a very important means for brand communication. Brass valve brands should make rational use of Internet+ technology to promote brand communication. Such as the Uniqlo incident, the Sparta incident, and the world, the letter of resignation that I want to see has caused tremendous repercussions and spread on the Internet. Of course, these events can lead to rapid spread and huge effects, not only the power of events, but also mainly the enterprises or pushers behind the main push; therefore, brass valve brand can use Internet + technology to resonate with users. The information can greatly spread brand influence.

2). User operations: Including the building of outlets and hydraulic operators. This is the core of the brass valve brand. Why the core of the brass valve brand is is outlets and hydraulics? Because brass valve products are highly professional, they are designed and installed; general users and consumers have limited knowledge of brass valve products, but hydraulic and outlet dealers are experts. They are more familiar with the installation and performance of products than the average manufacturer. All development core customers and hydraulics are important to brass valve brands. "Getting the network to get the world" is just as important as getting the hydraulic worker to get the world.

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3. The three major methods: expanding stores, hot designs, plumber incentives

1. Expanding stores: Build brand coverage
"The channel is the king", as the brass valve brand, must take great effort to do this matter, because the number of outlets directly determines the brand's market share and penetration. At the same time, the diversification of brass valve brands also contributes to the growth of the brand. A large company, after finding a large company in one area, gave up the expansion of other outlets to protect the price of the large household, which did not help the brand promotion. A price gradient should be designed for this situation. Customers of different levels should be given different rewards and mobilized to everyone's enthusiasm. We must advance together to make the brand successful.

2. Hot designs: Drive brand developmen
Brass valve explosive product design, should follow the different regions, different product principles to implement. Because the standardization of China's brass valve market has not yet been strictly implemented, each province and region has different types and types of products for sale. The result is that the main products in each region are not the same. Therefore, different regions should adopt different explosive products in line with local conditions.

Of course, this has increased the company's R&D and investment, but the success of explosive products can greatly promote the promotion of brass valve categories, such as brass ball valves, brass gate valves, brass check valves, brass radiator valves, as well as brass fittings.


3, Plumber incentives: give installation workers appropriate incentives to promote the main push of the brand outlets

For channel products, outlets are very important. At the same time, installation of hydraulics is a direct user. In the installation process, they can provide a lot of rationalization advice for brands and products, which can help improve the brand. Therefore, according to different markets and actual conditions, different incentives for installation of hydraulic workers, such as various installation tools, hydraulic bags, clothes, etc., provide the main push effect of the product in the network of hydraulic masters.


4. Four major upgrades: Dealer upgrades, product upgrades, team upgrades, management upgrades

1). Dealer upgrade: Dealers are required to operate in a corporatized manner to increase the dealers' building level. In the company building, related management systems, appropriate sales personnel, brand promotion plans, and assessment indicators must be established. Only the dealers have upgraded. In order to break the bottleneck of brand growth.

2). Product upgrade: Brass valve brands need to grasp the industry trends, research user needs, develop marketable products in order to attract users and consumers. Continuous innovation is the driving force for the company's continuous progress. This is the core. Product design, the core or the user. Therefore, the research of customers and the market can grasp the pulse of the market, brass valve brand can make a difference.

3). Team Upgrade: The brass valve company's team includes not only the sales team but also the internal management team, as well as the dealer team. Teamwork needs professionalization, specialization, and standardization; only constant standardization and specialization can lead the development of the company.

4). Management and upgrading: Management should be standardized, procedurally, and data-based; establishing a reasonable KPI can promote and enhance the management of the company and avoid the oversight and inefficiency of the company.

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5.  Five major rules: stores, counters, display, publicity, conference marketing

1). Brand stores: This is a window to enhance the brand; is the most important method. However, the cost is relatively high. The average enterprise may have a specialty store in the provincial capital, but it cannot do it in other regions. The main reason is that store sales are large, sales and expenses are disproportionate. The willingness of enterprises and distributors to invest is not high. A brass ball valve retail shop needs an annual output value of about 3 million to balance evenly, which is why many manufacturers and distributors are unwilling to open stores.

2). brand counters: brass valve counters can also be a good brand in the display of outlets, and promote the main push of outlets; but many brands in the implementation process, there are counters for other purposes, the manufacturers are not well controlled, while the counter production costs high. In the absence of results, many companies are not willing to promote dot counters.

3). Display of products: The display of products at terminal outlets not only promotes the main push of outlets, but also establishes the brand confidence of outlets selling brass valves; therefore, it is very easy to do a good job for brass valve brand products in terminal outlets. It is also a good way to increase terminal sales. However, the brand and the manufacturer are not very important. This is an opportunity for other brands to display the brand in the terminal. The cost is low and the effect is good. The brass valve brand should continue to be emphasized by the sales staff and outlet customers. Improvement in sales at outlets.


4). Brand promotion: Doing a good brand promotion around outlets, including door advertising, light box advertising, shelf advertising, etc. This advertising has good effect and low cost, which can greatly promote the brand's reputation in outlets and industries, enhance brand awareness and Influence. Can also establish the dealer's confidence in the brand.

5). Conference Marketing: The reason for the promotion of the brand's conference marketing is: The introduction of products and business to the target customers one to one, in terms of atmosphere and effect, is better than sales personnel marketing. However, conference marketing is also costly for companies. If the target number and sales amount are not reached, it will be a big burden for brands. Therefore, opening a high-quality conference marketing requires the cobuilding of departments, dealers, and customers, and the integration of resources in order to achieve the desired results. Otherwise it is a food and drink meeting, meaning little.

It is true that the rule of big countries such as cooking small fresh, for the brass valve brand is also true. How to develop marketable products based on the market and brand reality, formulate a reasonable promotion model, implement it consistently, and meticulously cultivate, the brand can make continuous progress.

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NAFCO is a quality manufacturer and supplier for brass valves China, brass gate valves,brass radiator valves, brass angle valves, as well as relevant brass fittings. we supply kinds of brass valves and brass pipe fittings with reliable and stable quality, you are welcome to inquiry with us at sales@acrofluid.com.

 
 
 


 

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